Search is changing: more answers, fewer clicks. The good news is that the basics that help AI also help everyone else.
Make answers easy to find
- Use clear headings that match real customer questions.
- Put the short answer first, details after.
- Keep one topic per page.
Give machines structure
Add structured data (JSON-LD) for your organisation, services, articles and FAQs, and keep the HTML semantic and crawlable.
Stay fast and trustworthy
Fast pages, clear contact details, real names and consistent information everywhere you are listed all help assistants trust and quote you.