Headless WordPress keeps the editor your team already knows and delivers the front end through Next.js. It is a great fit for some sites and overkill for others.
When it pays off
- You want top Core Web Vitals scores without a plugin pile.
- You need custom design and animation that themes struggle with.
- You plan to reuse the same content in apps or AI features.
When a classic theme is enough
A simple brochure site with a tight budget and no animation does not need a second system. Choose the simplest thing that works.
Keeping editing easy
Flexible content sections let editors build new pages from ready-made blocks, so a new page needs no developer and no deploy.